District Industries Centre

The ODOP Initiative is the manifestation of the vision of the Hon’ble Prime Minister of India, to foster balanced regional development across all districts of the country. The idea is to select, brand, and promote one product from each district of the country for enabling holistic socioeconomic growth across all regions. The mandate of the ODOP initiative includes identifying, understanding, and solving problems associated with each of the chosen products at all points in their respective supply chains, improving the market accessibility of the chosen products, and dedicated handholding of the producers to harness the full potential of the chosen products.

Grapes: Nashik’s global recognition for table grapes began in the 1920s in Ojhar, thanks to Shree Ramrao Jairamji Gaikwad. He pioneered grape cultivation in Maharashtra, producing grapes in various colors—green, black, red, and purple—with a unique distinction. Nashik’s exclusive grape harvest season from February to April sets it apart globally. Known as India’s Napa Valley, Nashik is a leading wine-producing region, famed for its high-altitude grape cultivation, resulting in distinct high acidity and a specific acid-sugar balance. Notable wine varieties include Cabernet Sauvignon, Chenin Blanc, Shiraz, and Sauvignon Blanc. Total Grapes Export in FY 23-24 accounts to INR 2,592 crore. Grape is tagged as Geographical Indication (GI) in 2010, and Nashik Valley Wine received its GI Tag in 2008.

Paithani Saree: Paithani, often called the “Queen of Sarees,” has a history spanning over two thousand years, believed to originate during the Satavahana era (200 BCE to 190 CE). Yeola, an ancient town known for trade and craftsmanship, is its birthplace. This pure silk saree is one of India’s most expensive. It’s a symbol of royal and cultural significance. Yeola, in Nashik, serves as a significant hub for Paithani saree production. Recognized worldwide for its uniqueness, Paithani holds a special place in the world of sarees. Yeola being the major hub for Paithani saree production Around more than 35,000 weavers are associated with the production and marketing of this exquisite handloom produce. Paithani saris is their primary source of livelihood. In some regions, there is a notable presence of female artisans involved in the craft. Upcoming cluster in Yeola taluka is set to establish a common facility for Paithani production, fostering increased productivity, competitiveness, and bolstering the capacity of micro and small textile enterprises in the vicinity. Paithani saree received its GI Tag in 2010.